Tourist Development Tax collection hits all-time record at nearly $20 million in FY2016

FOR IMMEDIATE RELEASE
Lynn Hobeck Bates, 941-955-0991 Ext. 103
lhobeck@visitsarasota.org

SARASOTA, Fla. (November 17, 2016) – Visit Sarasota County (VSC) will officially announce year-end numbers for Fiscal Year (FY) 2016 (October 1, 2015-September 30, 2016) at the Tourist Development Council meeting at 4 p.m. today. In FY 2016, Tourist Development Tax (TDT) collection increased to $20,010,244, representing a 4.9% increase over FY2015. In FY2016, 1,147,350 visitors stayed in paid lodging representing an increase of 1.4%, and both direct expenditures and economic impact increased 3.4% over FY2015.

“We are excited to share this news,” said Virginia J. Haley, CDME, president of Visit Sarasota County. “Overall tax collections in Sarasota County were record-breaking indicating visitor spending in the destination was strong and the tourism industry will continue to work together to continue this momentum.”

Average Daily Rate (ADR) increased year over and occupancy rates were down less than one percent.

For media inquiries, please contact Lynn Hobeck Bates at 941-955-0991 Ext. 103 or lhobeck@visitsarasota.org.

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Visit Sarasota County leads and supports the tourism industry in Sarasota County by providing the highest quality, and most innovative, marketing programs and promotions to ensure the continued growth of tourism and travel from visitors around the world. It is the mission of VSC to make Sarasota County the must experience destination on Florida’s Gulf Coast.

Lynn Hobeck Bates, APR
Communications Manager
Visit Sarasota County
1777 Main Street, Suite 302
Sarasota, FL 34236
941-955-0991 Ext. 103